Merchant Benefits

Merchant members of OWU will increase their sales and profits for a number of reasons.

Create New Customers and Gain a Competitive Edge

Once consumers load up their Loyalty cards (to get their rewards) or other businesses accept and possess Loyalty Dollars, they will be looking to spend them and will turn to the OWU Mall and Directory for a list of places to use the Card. If you are not a member you may lose this business. OWU gives its members a competitive advantage over non-members and allows them to increase their market share.

Exclusivity

Your competitive edge is re-enforced by OWU’s Exclusivity Policy that limits the number of merchants in a certain industry or geographic area. Whether your market is consumer, businesses to business or both you will benefit from a loyalty program that shuts out your competition. Exclusivity is based in part on the order of applications so there is no reason to wait. Join today!

Cost Free Marketing

Through aggressive internal and external marketing, merchants will have their business promoted to thousands of potential customers. OWU is using a combination of traditional advertising such as radio and print and pro-active and reactive online vehicles to market YOUR products and services internally, within the membership and externally to the larger community.

Receive Full Value

Merchants offer their products and services at their prevailing price or rate. There is no need to resort to deep discounts or blowout sales to generate new business. Customers will be driven to YOUR door by OWU.

Lower Business Costs

Loyalty dollars represent a new found source of income which can then be used to offset existing cash costs, by purchasing necessary products and services from a fellow member, thus conserving existing cash flow and improving profitability. Furthermore, the lights are one, the staff is there and the rent is paid. The cost of offering additional products and services in response to new business from OWU members is marginal.

Utilize Excess Inventory

Most businesses at some point in their cycles have either excess inventory or surplus capacity. This can be a particular problem for a business that offers a time sensitive product or service. Whether it is an unbilled hour, hotel night or a food product with a shelf life, time can decrease it's value to nothing. The additional business brought by OWU can help decrease surpluses, again, without resorting to deep discounting.

First Year Membership is Free